Ron Johnson Launches TV Ad on Joseph Project Helping to Break Cycles of Poverty

Joseph Project participant says, “We have Ron Johnson … giving back to the people of Milwaukee. I don’t see nobody else doing that.”

The Ron Johnson campaign launched its next statewide TV and digital ad today on how Ron worked with local community leaders in Milwaukee to start the Joseph Project, which is connecting people with good Wisconsin jobs.

The ad is entitled, “Joseph Project,” and the 60-second and 30-second versions are being released statewide on TV and online. In the ad, Milwaukee-area residents, Ron, and Pastor Jerome Smith of the Greater Praise Church of God in Christ tell the story of how the Joseph Project is providing a path out of poverty for people in inner-city Milwaukee by connecting them with good-paying jobs – many of them in manufacturing.

Ron discusses the purpose of the Joseph Project, saying, “There are 80 to 100,000 jobs going unfilled in Wisconsin, and yet you have all these high levels of unemployment in the inner-city of Milwaukee. The Joseph Project’s goal and mission is to make those connections,” Ron says.

Then Pastor Smith says that the Joseph Project is helping people build real careers, “The Joseph Project is breaking cycles of all kind of poverty. Because without a good-paying job, you can’t put food on the table.”

The ad closes with Joseph Project participant Michael Bradley saying, “We have Ron Johnson giving back to the community, and giving back to the people of Milwaukee. I don’t see nobody else doing that.”

Key Facts:

  • The Joseph Project is an initiative that was started by Ron and Pastor Jerome Smith of the Greater Praise Church of God in Christ that helps people in inner-city Milwaukee break the cycle of poverty and build real careers by connecting them with good-paying jobs.
  • The Joseph Project provides soft skills and interviewing training to participants, and then connects them with employers, including Wisconsin manufacturers. Once participants are hired, the initiative also provides transportation to work and back home each day.
  • This is just another example of Ron using the problem-solving skills he learned as an Oshkosh manufacturer to get real results for Wisconsin communities.