Ron Johnson Doubles Down On Joseph Project Ads After Senator Feingold’s Shameless Attack on Faith-Based Anti-Poverty Initiative

Joseph Project participants talk about how Ron’s work has helped turn their lives around

The Ron Johnson campaign today announced that it was putting back on the air its statewide TV and digital ad on the Joseph Project, and launching a new digital ad debunking Senator Feingold’s shameless attack on a faith-based, anti-poverty initiative. As part of the ad launch, Pastor Jerome Smith, who created the Joseph Project with Ron Johnson, released the following statement:

“I feel the need to address recent criticism about the Joseph Project. It is unfortunate that some people don’t really seem to understand the needs of our community. The folks we work with love the Joseph Project, and I love the fact that it provides hope and opportunity for folks in our community who had been left to believe that all that was available to them was minimum wage, temp jobs, government programs, or crime. This is about giving people the dignity of work – that’s something no political attack can take away.”

You can watch the original Joseph Project ad here. The new digital ad, entitled “Lift Them Up,” features Pastor Smith, Milwaukee residents and Joseph Project participants talking about the difference the initiative is making in their lives and communities. You can watch the new digital ad here, with excerpts below:

Connie, Milwaukee-area resident: “They don’t need a hand out, they just need somebody to help lift them up, and what Senator Ron Johnson is doing along with Pastor Smith, is helping, lifting people up.”

Michael, program participant: “Here I am… making good money, supporting my family, my friends, giving back to my community. Everything I hoped for and wished for, I’m doing it. … My kids, when I put my suit on, I’m like Superman to them.”

Barbara, program participant: “My life was on the wrong track until I joined the Joseph Project. And it changed my life.”

Key Facts:
  • The Joseph Project is an initiative that was started by Ron and Pastor Smith of the Greater Praise Church of God in Christ that helps people in inner-city Milwaukee break the cycle of poverty and build real careers by connecting them with good-paying jobs.
  • This week, Senator Feingold shamelessly attacked the Joseph Project,saying “It’s not enough to pick people up in a van and send them away a couple hours and have them come back exhausted at the end of the day. That doesn’t make a community.” Ron called on Senator Feingoldto apologize, which he has refused to do.
  • The Joseph Project provides soft skills and interviewing training to participants, and then connects them with employers, including Wisconsin manufacturers. Once participants are hired, the initiative also provides transportation to work and back home each day.
  • This is just another example of Ron using the problem-solving skills he learned as an Oshkosh manufacturer to get real results for Wisconsin communities.