Yesterday, Ron Johnson launched his next statewide TV and digital ad entitled “Way Too Many.” The ad, similar to his famous 2010 “whiteboard” spot, draws the contrast between Ron’s 31 years as a manufacturer solving problems and Senator Feingold’s 34 years as a career politician becoming part of the problem.
“Today, there are 54 lawyers, one manufacturer – that’d be me! – still way too many career politicians, and now Sen. Feingold wants to add another one. Himself. Fixing this broken system will take the perspective of someone who has actually solved problems. 31 years of manufacturing taught me how.” Last week’s Marquette poll showed the race tightening.
“In 2010, there were 57 lawyers, zero manufacturers, and way too many career politicians in the United States Senate,” Johnson says, pointing to a whiteboard chart illustrating the numbers. “Today, there are 54 lawyers, one manufacturer — that’d be me — still way too many career politicians, and now Senator Feingold wants to add another one. Himself.”
“Fixing this broken system will take the perspective of someone who has actually solved problems. 31 years of manufacturing taught me how,” Johnson concludes.
The 30-second spot is an update to the one Johnson ran in 2010, when he emerged from political obscurity to unseat longtime Democratic Sen. Russ Feingold. It’s also part of a continued effort from Johnson’s campaign to portray the incumbent as a manufacturer from Oshkosh while painting Feingold, the challenger, as a career politician.
It was called “The Best Positive Ad of the 2010 campaign” by the Washington Post, and it’s getting an update. “57” was an ad which highlighted how many United States Senators were lawyers compared to the number of accountants and manufacturers among their ranks, helped solidify Ron Johnson’s victory over Russ Feingold.
Now ‘Way Too Many,’ points out that while the number of lawyers is down (54), the return of Russ Feingold to the U.S. Senate would only increase the number of career politicians serving on Capitol Hill.